A few decades ago healthcare was relatively
simple. Patients went to the doctor when they needed help or to have their
annual check-up. The healthcare practitioners graduated from medical,
chiropractic or dental schools, served their internship and residency and
opened a practice. Their practices were often one or two person organizations focused
on general practice or specific specialties and relied on referrals and word of
mouth for their business development.
Individual
patients paid for their own care or used their employers’ healthcare benefits.
Prices were reasonable and everyone was content with the situation. Governments
focused on providing the licenses to practice medicine and to assure that quality
standards were set and met and that there was as little mal-practice as
possible. The pharmaceutical, the medical systems and equipment companies
focused on product development, creating new solutions and contributing the
health and safety of the population.
In simple
terms, the healthcare market was predictable and successful in improving the
health of the country. I would like to discuss the major changes that have occurred and how they will require that all successful healthcare professionals MUST learn to be strategic thinkers and leaders, while maintaining their professional skills and capabilities.
Bill Rothschild, Rothschild Strategies Unlimited LLC
Visit www.enabledoc.com to learn how enabledoc can help you become more strategic and efficient.
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